Five Ways to Boost your Site with Social Media

By Andrea Zoellner

Social Menu

Looking for more traffic? Social media is your best friend. Every Facebook like and retweet helps you grow your audience and attract more customers. To ace your online strategy, optimize your website for social media. From widgets to share buttons, here are five ways to integrate social media into your site.

Social Media Icons

Your website is an important sales tool, but it shouldn’t be the only way you reach and engage customers. If you’re on Facebook, Twitter, Instagram, and Pinterest, add Social Media icons to your sidebar or footer where visitors are sure to see them.

There are three ways to add social media icons to your website or blog. First, some themes offer a special custom menu for social media icons. The menu generates icons designed for your theme and are easy to update if your social media accounts change in the future.

Another way is to use Widgets — tools or content that you can add, arrange, and remove from the sidebar(s) of your blog. Select the social media icons widget from the Widgets section in your Customizer to connect the most popular social media networks to your website or blog.

Third, if you have your own social media buttons, you can upload your icons to your media library and use the Text widget with a little HTML to control how they display.

For example, The Foodimentary, a blog dedicated to food-related holidays and holiday-related food has added custom social media icons in the widget area of their landing page.

Sharing Buttons

Make it easy to like and share your content by activating sharing buttons at the bottom of your posts and pages.

Sharing buttons

To customize your blog’s sharing options, go to My Sites → Sharing in the sidebar. You can control the order and look of your social media buttons.
Source: Claire Huschle GMU  

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