Three Tips for Picking a Domain Name

By Andrea Zoellner

When you create a free website on, your site’s default address will look something like When you’re ready to build your professional presence, buying a custom domain — such as — is a great next step to personalizing your site and carving out a space for your business online.

You can register a domain in a few clicks, but choosing the right name for your site can be a challenge. Here are a few tips to consider before you settle on a domain name.

Choose a Domain that Represents Your Website

If you’re a professional such as a freelancer, artist, or consultant, your domain should represent who you are or what you do. You can claim your own name as a URL or incorporate your profession in your domain. 

Elizabeth Hunter is a fantasy and paranormal romance author. Her domain,, includes her name and hints at what you’ll find on her website.

Your business domain should be consistent with your business name and branding across social media platforms. Take a peek at comedy blog The Annual: they registered, which is in line with their name, branding, and overall purpose.

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Choose an Easy Name to Remember

Your domain name should be easy to say and remember. Domains that are long or difficult to spell might confuse your customers instead of getting them to your website. Puns can be fun, but not at the expense of clarity. If it takes more than seven seconds to explain your domain, it’s probably too confusing.

Visual artist Emily Jeffords blogs at, which is both easy
Source: Claire Huschle GMU  

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